Jose Gourmet vs Fishwife · Bay Area shelf head-to-head
Jose Gourmet and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersJose Gourmet fields the deeper lineup
Jose Gourmet
Fishwife
40
brand power
54
48
products
28
5
categories
3
9
subcategories
6
5
grocers
15
$3.67
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jose Gourmet▭ Fishwife
Distribution · 30% of score21·63
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood2 vs 3 SKUs
only Jose Gourmet
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jose Gourmet · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jose Gourmet · Fishwife
