Jovial vs Pastificio La Rosa · Bay Area shelf head-to-head
Jovial and Pastificio La Rosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineup
Jovial
Pastificio La Rosa
63
brand power
16
40
products
4
12
categories
2
23
subcategories
3
18
grocers
4
55.9¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Pastificio La Rosa
Distribution · 30% of score75·17
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods3 vs 1 SKUs
only Jovial
only Pastificio La Rosa
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Pastificio La Rosa
