Jus- Rol vs Pillsbury · Bay Area shelf head-to-head
Jus- Rol and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineup
Jus- Rol
Pillsbury
15
brand power
72
3
products
74
2
categories
10
3
subcategories
14
1
grocers
12
$5.66
avg price
$6.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jus- Rol▭ Pillsbury
Distribution · 30% of score4·50
J
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 6 SKUs
J
<1% of shelf
only Jus- Rol
no top category Pillsbury doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jus- Rol · 0
no exclusive doors — everywhere Jus- Rol is, Pillsbury is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jus- Rol · Pillsbury