Karine & Jeff vs Amy's Kitchen · Bay Area shelf head-to-head
Karine & Jeff and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupKarine & Jeff sits further up the premium end
Karine & Jeff
Amy's Kitchen
30
brand power
69
13
products
139
2
categories
14
3
grocers
19
77.5¢
price per fl oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karine & Jeff▭ Amy's Kitchen
Distribution · 30% of score13·79
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karine & Jeff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Karine & Jeff · 0
no exclusive doors — everywhere Karine & Jeff is, Amy's Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karine & Jeff · Amy's Kitchen
