Kefir Lab vs Forager Project · Bay Area shelf head-to-head
Kefir Lab and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineupKefir Lab sits further up the premium end
Kefir Lab
Forager Project
39
brand power
62
11
products
43
2
categories
12
3
subcategories
14
9
grocers
18
$1.10
price per fl oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kefir Lab▭ Forager Project
Distribution · 30% of score38·75
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Health Drinks6 vs 1 SKUs
4% of shelf
only Kefir Lab
no top category Forager Project doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kefir Lab · 1
only Forager Project · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kefir Lab · Forager Project
