Kerrygold vs Raw Farm · Bay Area shelf head-to-head
Kerrygold and Raw Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Kerrygold
Raw Farm
63
brand power
29
39
products
11
5
categories
7
9
subcategories
8
20
grocers
5
$1.27
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Raw Farm
Distribution · 30% of score83·21
R
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kerrygold
only Raw Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Raw Farm
