Kevin's Natural Foods vs Purple Carrot · Bay Area shelf head-to-head
Kevin's Natural Foods and Purple Carrot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupKevin's Natural Foods sits further up the premium end
Kevin's Natural Foods
Purple Carrot
59
brand power
25
51
products
6
11
categories
3
19
subcategories
3
13
grocers
5
80.7¢
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ Purple Carrot
Distribution · 30% of score54·21
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals5 vs 2 SKUs
1% of shelf
only Kevin's Natural Foods
only Purple Carrot
no top category Kevin's Natural Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kevin's Natural Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · Purple Carrot
