Keys vs Badger · Bay Area shelf head-to-head
Keys and Badger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger fields the deeper lineupKeys sits further up the premium end
Keys
Badger
25
brand power
51
6
products
22
4
categories
8
5
subcategories
15
1
grocers
2
$17.16
price per oz
$16.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Keys▭ Badger
Distribution · 30% of score4·8
K
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Keys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Keys · 0
no exclusive doors — everywhere Keys is, Badger is too.
only Badger · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Keys · Badger
