Kikkoman vs Kinder's · Bay Area shelf head-to-head
Kikkoman and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman is in more Bay Area grocersKinder's fields the deeper lineup
Kikkoman
Kinder's
64
brand power
60
66
products
96
9
categories
6
16
subcategories
15
18
grocers
14
51.0¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Kinder's
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments3 vs 31 SKUs
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Kinder's
