Kikkoman vs Lee Kum Kee · Bay Area shelf head-to-head
Kikkoman and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupLee Kum Kee sits further up the premium end
Kikkoman
Lee Kum Kee
64
brand power
59
66
products
25
9
categories
5
16
subcategories
12
18
grocers
15
51.0¢
price per oz
55.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Lee Kum Kee
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Lee Kum Kee
