Kikkoman vs Maggi · Bay Area shelf head-to-head
Kikkoman and Maggi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupMaggi sits further up the premium end
Kikkoman
Maggi
64
brand power
33
66
products
10
9
categories
6
16
subcategories
7
18
grocers
5
49.7¢
price per fl oz
80.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Maggi
Distribution · 30% of score75·21
M
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maggi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Maggi