Kind vs Kodiak Cakes · Bay Area shelf head-to-head
Kind and Kodiak Cakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Kind
Kodiak Cakes
65
brand power
45
91
products
21
5
categories
11
17
grocers
4
$7.21
avg price
$6.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Kodiak Cakes
Distribution · 30% of score71·17
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola Bars7 vs 2 SKUs
6% of shelf
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Kodiak Cakes
