Kind vs Madegood · Bay Area shelf head-to-head
Kind and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerMadegood is in more Bay Area grocersKind fields the deeper lineup
Kind
Madegood
65
brand power
58
91
products
24
5
categories
6
17
grocers
18
$1.53
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Madegood
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola Bars7 vs 9 SKUs
only Kind
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Madegood
