Kinder's vs San-j · Bay Area shelf head-to-head
Kinder's and San-j, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerSan-j is in more Bay Area grocersKinder's fields the deeper lineupSan-j sits further up the premium end
Kinder's
San-j
60
brand power
46
96
products
19
6
categories
3
15
subcategories
8
14
grocers
18
$7.06
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ San-j
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments31 vs 2 SKUs
only Kinder's
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kinder's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · San-j
