Kite Hill vs Cocojune · Bay Area shelf head-to-head
Kite Hill and Cocojune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cocojune is in more Bay Area grocersKite Hill fields the deeper lineup
Kite Hill
Cocojune
57
brand power
53
26
products
22
7
categories
4
8
subcategories
5
16
grocers
19
77.1¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kite Hill▭ Cocojune
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads1 vs 2 SKUs
only Cocojune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · Cocojune
