Kite Hill vs Tofutti · Bay Area shelf head-to-head
Kite Hill and Tofutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kite Hill carries more Brand PowerKite Hill is in more Bay Area grocersKite Hill fields the deeper lineupKite Hill sits further up the premium end
Kite Hill
Tofutti
57
brand power
32
26
products
5
7
categories
3
8
subcategories
3
16
grocers
13
77.1¢
price per oz
70.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kite Hill▭ Tofutti
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese3 vs 1 SKUs
<1% of shelf
only Kite Hill
only Tofutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kite Hill · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · Tofutti
