Kodiak Cakes vs Kind · Bay Area shelf head-to-head
Kodiak Cakes and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Kodiak Cakes
Kind
45
brand power
65
21
products
91
11
categories
5
4
grocers
17
$6.46
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak Cakes▭ Kind
Distribution · 30% of score17·71
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola Bars2 vs 7 SKUs
2% of shelf
only Kodiak Cakes
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kodiak Cakes · 0
no exclusive doors — everywhere Kodiak Cakes is, Kind is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak Cakes · Kind
