Kona Coast® vs The Ginger People · Bay Area shelf head-to-head
Kona Coast® and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineup
Kona Coast®
The Ginger People
13
brand power
61
3
products
30
2
categories
9
2
subcategories
14
3
grocers
19
$6.81
avg price
$6.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kona Coast®▭ The Ginger People
Distribution · 30% of score13·79
K
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kona Coast®
no top category The Ginger People doesn’t also play in.
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kona Coast® · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kona Coast® · The Ginger People