Kraft vs Marin Specialty Foods · Bay Area shelf head-to-head
Kraft and Marin Specialty Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineupMarin Specialty Foods sits further up the premium end
Kraft
Marin Specialty Foods
60
brand power
17
65
products
4
9
categories
1
23
subcategories
2
13
grocers
5
71.8¢
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Marin Specialty Foods
Distribution · 30% of score54·21
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin Specialty Foods
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Marin Specialty Foods
