Kraft vs Olive Garden · Bay Area shelf head-to-head
Kraft and Olive Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineupKraft sits further up the premium end
Kraft
Olive Garden
60
brand power
22
65
products
6
9
categories
2
23
subcategories
3
13
grocers
3
$6.42
avg price
$6.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Olive Garden
Distribution · 30% of score54·13
O
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olive Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Olive Garden