Kraft vs Tessemae's Pantry · Bay Area shelf head-to-head
Kraft and Tessemae's Pantry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Kraft
Tessemae's Pantry
60
brand power
11
65
products
3
9
categories
1
23
subcategories
3
13
grocers
2
$6.42
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Tessemae's Pantry
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tessemae's Pantry
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Tessemae's Pantry