Krusteaz vs Betty Crocker · Bay Area shelf head-to-head
Krusteaz and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineupBetty Crocker sits further up the premium end
Krusteaz
Betty Crocker
46
brand power
66
22
products
106
6
categories
7
6
subcategories
10
11
grocers
12
20.7¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Krusteaz▭ Betty Crocker
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Krusteaz
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Krusteaz · 1
only Betty Crocker · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Krusteaz · Betty Crocker
