La Brujula vs Patagonia Provisions · Bay Area shelf head-to-head
La Brujula and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersPatagonia Provisions fields the deeper lineup
La Brujula
Patagonia Provisions
16
brand power
49
4
products
48
2
categories
16
3
subcategories
16
2
grocers
15
$21.43
avg price
$8.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brujula▭ Patagonia Provisions
Distribution · 30% of score8·63
L
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brujula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Brujula · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brujula · Patagonia Provisions