La Monarca Bakery vs Starbucks · Bay Area shelf head-to-head
La Monarca Bakery and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
La Monarca Bakery
Starbucks
16
brand power
58
3
products
139
3
categories
11
3
subcategories
14
2
grocers
13
$10.42
avg price
$15.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Monarca Bakery▭ Starbucks
Distribution · 30% of score8·54
L
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Monarca Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Monarca Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Monarca Bakery · Starbucks