La Tourangelle vs Chosen Foods · Bay Area shelf head-to-head
La Tourangelle and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
La Tourangelle
Chosen Foods
51
brand power
55
28
products
31
3
categories
4
11
subcategories
11
18
grocers
19
$1.22
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ Chosen Foods
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings1 vs 5 SKUs
only La Tourangelle
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · Chosen Foods
