Lakanto vs Now Real Food · Bay Area shelf head-to-head
Lakanto and Now Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocers
Lakanto
Now Real Food
49
brand power
36
17
products
18
7
categories
7
7
subcategories
9
14
grocers
2
$1.21
price per oz
99.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakanto▭ Now Real Food
Distribution · 30% of score58·8
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients1 vs 1 SKUs
<1% of shelf
only Now Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakanto · Now Real Food
