Laoban vs Bibigo · Bay Area shelf head-to-head
Laoban and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Laoban
Bibigo
46
brand power
56
15
products
30
4
categories
11
5
subcategories
14
11
grocers
12
$1.02
price per oz
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laoban▭ Bibigo
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods1 vs 1 SKUs
<1% of shelf
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laoban · 3
only Bibigo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laoban · Bibigo
