Lars Own vs Simple Mills · Bay Area shelf head-to-head
Lars Own and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupLars Own sits further up the premium end
Lars Own
Simple Mills
28
brand power
71
6
products
75
4
categories
13
7
grocers
22
$1.00
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lars Own▭ Simple Mills
Distribution · 30% of score29·92
L
carried in 7 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lars Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lars Own · 1
only Simple Mills · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lars Own · Simple Mills