Lean Cuisine vs Saffron Road · Bay Area shelf head-to-head
Lean Cuisine and Saffron Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road is in more Bay Area grocersLean Cuisine fields the deeper lineupSaffron Road sits further up the premium end
Lean Cuisine
Saffron Road
45
brand power
49
39
products
21
4
categories
6
7
subcategories
6
8
grocers
14
62.7¢
price per oz
92.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lean Cuisine▭ Saffron Road
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals4 vs 4 SKUs
1% of shelf
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lean Cuisine · 1
only Saffron Road · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lean Cuisine · Saffron Road
