Les Moulins Mahjoub vs Sonoma Gourmet · Bay Area shelf head-to-head
Les Moulins Mahjoub and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupLes Moulins Mahjoub sits further up the premium end
Les Moulins Mahjoub
Sonoma Gourmet
42
brand power
63
8
products
39
5
categories
10
5
subcategories
15
12
grocers
17
$1.53
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Les Moulins Mahjoub▭ Sonoma Gourmet
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils1 vs 4 SKUs
<1% of shelf
only Les Moulins Mahjoub
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Les Moulins Mahjoub · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Les Moulins Mahjoub · Sonoma Gourmet