Lestornell vs Cadia · Bay Area shelf head-to-head
Lestornell and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupLestornell sits further up the premium end
Lestornell
Cadia
12
brand power
57
2
products
194
2
categories
54
1
grocers
10
$30.14
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lestornell▭ Cadia
Distribution · 30% of score4·42
L
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lestornell
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lestornell · 0
no exclusive doors — everywhere Lestornell is, Cadia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lestornell · Cadia