Lifeway vs Clover Sonoma · Bay Area shelf head-to-head
Lifeway and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupLifeway sits further up the premium end
Lifeway
Clover Sonoma
66
brand power
68
42
products
114
3
categories
12
15
grocers
18
27.2¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lifeway▭ Clover Sonoma
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lifeway
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lifeway · Clover Sonoma
