Like Air vs Newman's Own · Bay Area shelf head-to-head
Like Air and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupLike Air sits further up the premium end
Like Air
Newman's Own
24
brand power
65
5
products
71
3
categories
13
7
grocers
19
$1.23
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Like Air▭ Newman's Own
Distribution · 30% of score29·79
L
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Like Air · 0
no exclusive doors — everywhere Like Air is, Newman's Own is too.
only Newman's Own · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Like Air · Newman's Own