Lisanatti Foods vs Field Roast · Bay Area shelf head-to-head
Lisanatti Foods and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Lisanatti Foods
Field Roast
21
brand power
63
4
products
27
2
categories
10
2
subcategories
11
5
grocers
19
72.9¢
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lisanatti Foods▭ Field Roast
Distribution · 30% of score21·79
L
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lisanatti Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lisanatti Foods · 0
no exclusive doors — everywhere Lisanatti Foods is, Field Roast is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lisanatti Foods · Field Roast