Little Sesame vs Boar's Head · Bay Area shelf head-to-head
Little Sesame and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerLittle Sesame is in more Bay Area grocersBoar's Head fields the deeper lineup
Little Sesame
Boar's Head
41
brand power
58
15
products
173
2
categories
20
2
subcategories
49
14
grocers
10
79.3¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Sesame▭ Boar's Head
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Sesame
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Sesame · Boar's Head
