Livwell Foods vs Primal Kitchen · Bay Area shelf head-to-head
Livwell Foods and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineup
Livwell Foods
Primal Kitchen
25
brand power
63
9
products
85
3
categories
6
6
subcategories
31
2
grocers
19
$11.59
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Livwell Foods▭ Primal Kitchen
Distribution · 30% of score8·79
L
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 21 SKUs
L
<1% of shelf
only Livwell Foods
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Livwell Foods · 0
no exclusive doors — everywhere Livwell Foods is, Primal Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Livwell Foods · Primal Kitchen
