Love Crunch vs Bob's Red Mill · Bay Area shelf head-to-head
Love Crunch and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupBob's Red Mill sits further up the premium end
Love Crunch
Bob's Red Mill
28
brand power
81
7
products
210
1
categories
25
13
grocers
22
61.4¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love Crunch▭ Bob's Red Mill
Distribution · 30% of score54·92
L
carried in 13 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love Crunch
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love Crunch · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love Crunch · Bob's Red Mill
