Lu Lu's vs Feel Good Foods · Bay Area shelf head-to-head
Lu Lu's and Feel Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lu Lu's
no top category Feel Good Foods doesn’t also play in.
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Lu Lu's is, Feel Good Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu Lu's · Feel Good Foods
