Lundberg Family Farms vs Somos · Bay Area shelf head-to-head
Lundberg Family Farms and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineup
Lundberg Family Farms
Somos
63
brand power
47
66
products
23
7
categories
7
13
subcategories
12
19
grocers
11
59.5¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Somos
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains4 vs 1 SKUs
2% of shelf
only Lundberg Family Farms
only Somos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lundberg Family Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Somos
