Maggi vs Fly By Jing · Bay Area shelf head-to-head
Maggi and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineup
Maggi
Fly By Jing
33
brand power
49
10
products
19
6
categories
6
7
subcategories
7
5
grocers
13
$6.42
avg price
$14.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maggi▭ Fly By Jing
Distribution · 30% of score21·54
M
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maggi
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maggi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maggi · Fly By Jing