Maggi vs Kikkoman · Bay Area shelf head-to-head
Maggi and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupMaggi sits further up the premium end
Maggi
Kikkoman
33
brand power
64
10
products
66
6
categories
9
7
subcategories
16
5
grocers
18
80.0¢
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maggi▭ Kikkoman
Distribution · 30% of score21·75
M
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maggi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maggi · 0
no exclusive doors — everywhere Maggi is, Kikkoman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maggi · Kikkoman