Mamma Emma vs Delallo · Bay Area shelf head-to-head
Mamma Emma and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Mamma Emma
Delallo
35
brand power
63
15
products
79
3
categories
23
3
subcategories
31
10
grocers
15
66.5¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamma Emma▭ Delallo
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamma Emma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mamma Emma · 2
only Delallo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamma Emma · Delallo
