M&m's vs Reese's · Bay Area shelf head-to-head
M&m's and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
M&m's
Reese's
46
brand power
64
48
products
93
2
categories
13
2
subcategories
20
13
grocers
16
$1.05
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M&m's▭ Reese's
Distribution · 30% of score54·67
R
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only M&m's · 0
no exclusive doors — everywhere M&m's is, Reese's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: M&m's · Reese's
