Manischewitz vs Millie's Sipping Broth · Bay Area shelf head-to-head
Manischewitz and Millie's Sipping Broth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineupMillie's Sipping Broth sits further up the premium end
Manischewitz
Millie's Sipping Broth
61
brand power
19
35
products
6
17
categories
2
13
grocers
1
$6.40
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manischewitz▭ Millie's Sipping Broth
Distribution · 30% of score54·4
M
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manischewitz
only Millie's Sipping Broth
no top category Manischewitz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manischewitz · Millie's Sipping Broth