Maple Hill vs Nancy's · Bay Area shelf head-to-head
Maple Hill and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineupMaple Hill sits further up the premium end
Maple Hill
Nancy's
43
brand power
64
15
products
31
7
categories
7
9
subcategories
9
8
grocers
20
24.3¢
price per fl oz
25.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maple Hill▭ Nancy's
Distribution · 30% of score33·83
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maple Hill
only Nancy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maple Hill · 2
only Nancy's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maple Hill · Nancy's
