Marin Living Foods vs Silk · Bay Area shelf head-to-head
Marin Living Foods and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineup
Marin Living Foods
Silk
10
brand power
67
8
products
47
2
categories
7
2
subcategories
8
3
grocers
18
$7.24
avg price
$6.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin Living Foods▭ Silk
Distribution · 30% of score13·75
M
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin Living Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marin Living Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin Living Foods · Silk