Martinelli's vs San Pellegrino · Bay Area shelf head-to-head
Martinelli's and San Pellegrino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's is in more Bay Area grocersSan Pellegrino fields the deeper lineup
Martinelli's
San Pellegrino
62
brand power
64
35
products
54
4
categories
5
4
subcategories
6
21
grocers
20
23.7¢
price per fl oz
18.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martinelli's▭ San Pellegrino
Distribution · 30% of score88·83
carried in 21 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages1 vs 3 SKUs
<1% of shelf
only San Pellegrino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martinelli's · San Pellegrino
