Mary's vs Smart Chicken · Bay Area shelf head-to-head
Mary's and Smart Chicken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineup
Mary's
Smart Chicken
60
brand power
32
63
products
10
6
categories
3
23
subcategories
8
12
grocers
2
$14.19
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ Smart Chicken
Distribution · 30% of score50·8
S
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smart Chicken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · Smart Chicken
