Maya Kaimal vs Tasty Bite · Bay Area shelf head-to-head
Maya Kaimal and Tasty Bite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerTasty Bite fields the deeper lineup
Maya Kaimal
Tasty Bite
57
brand power
51
31
products
35
5
categories
4
7
subcategories
6
16
grocers
16
52.9¢
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maya Kaimal▭ Tasty Bite
Distribution · 30% of score67·67
T
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maya Kaimal
only Tasty Bite
no top category Maya Kaimal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maya Kaimal · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maya Kaimal · Tasty Bite
