Mccormick vs Mccormick® Bag 'n Season® · Bay Area shelf head-to-head
Mccormick and Mccormick® Bag 'n Season®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupMccormick® Bag 'n Season® sits further up the premium end
Mccormick
Mccormick® Bag 'n Season®
66
brand power
13
209
products
3
16
categories
2
60
subcategories
2
13
grocers
4
$3.65
price per oz
$6.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Mccormick® Bag 'n Season®
Distribution · 30% of score54·17
M
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Mccormick® Bag 'n Season®
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Mccormick® Bag 'n Season®